By Nifemi Adefemi
(with Agency reports)
Peak Milk manufacturer, FrieslandCampina WAMCO Nigeria Plc, has apologised to the Christian Association of Nigeria (CAN) for using the crucifixion of Jesus Christ as a metaphor to promote its product on Good Friday, saying the social media advertisement has been withdrawn.
While acknowledging the sensitivity of the social media post, the organisation stated that it had no intention of making light of the significance of the season.
Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Mr. Ore Famurewa expressed regret in a letter to the President of CAN, Archbishop Daniel Okoh, dated April 10 2023, titled “Apology for the Good Friday social media post by the Peak Brand.”
“We hereby reaffirm our unwavering commitment to nurturing Nigeria while upholding all religious laws, tenets, and guidelines. Once again, please accept our heartfelt apologies and pledge to prevent a recurrence in the future,” Famurewa said.
CAN Secretary, Mr. Daramola said it was considering serious sanctions against the company, including a boycott of their products by Christians. Daramola claimed that the advertisement was not only disrespectful to the Christian faith, but also an insult to the millions of Christians in Nigeria and elsewhere.
“Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins,” he said.