‘ eFama app  Will Bring The Farm To Your Door’

Pretty and Shadrack Kubyane



…and enhance Africa’s food security


By Segun Fatuase


Shadrack and Pretty Kubyane  are your  typical budding African youth, desirous of making a success of their lives through enterprise . Rather than follow the tough  ‘japa’ route of finding their fortunes outside the shores of their country of birth, they toughened their resolve to make a name by hawking beauty products on the streets.
 
This pedestrian business venture which started with 500 dollars in 2013,  paved the way for the establishment of  Coronet Blockchain grew steadily  and grossed over  2 million dollars in  36 months and created a dependable employment for 40 persons . Thus, the duo built an enduring brand  and became the envy of many budding brands on the African Continent.

 Industrious  Shadrack and  enterprising Pretty, offspring of sustenance farmers in their native South African base,  became an item, high in demand at global speaking engagements and were sought after in building viable  systems and ensuring the sustainability of business ventures.   


Today, Shadrack and Pretty Kubyane intend  using blockchain technology to put Africa first and leverage  blockchain for social good. Having secured  a grant from  a Swiss based Foundation to build an  impact based MVP for African small scale farmers, they dutifully  built a block -chain based mobile application  available on Google Store and IOS. ‘’So we decided to build it ourselves since we already had a demand for it” said Mrs Pretty Kubyane.

 A depressing situation which strengthened the resolve of the Kubyane was the huge loss suffered by South African farmers when 10 million chickens died in January 2023 due to  the shenanigans of  big-time farmers  . The many advantages of the eFama app include: easy and direct  access to the market without the involvement of middlemen who will invariably eat into the profit margins of the struggling farmers; achieving product quality assurance and cost effectiveness as well as ensuring a sustainable business that can be funded  and become a legacy for the children of the farmers .  

And so, the decision to  help and sustain   farmers through  a mobile application known as the eFama app (which they created) to sell their fresh produce  and meat directly to commercial  buyers and consumers  without the involvement of middlemen was taken and fine-tuned.

The thrust of the business is that an initial 100, 000 farmers on the eFama app will benefit from the platform between now and  2030. The envisaged  success of that pilot scheme will ensure that 33 million poor farmers (out of the estimated  40 million farmers in Africa)  who lack access to local markets will eventually  benefit directly from the eFama technology.

An effusive and confident Shadrack and Beauty  feel that the challenge of helping African  farmers to thrive and  sustain their business is achievable. The eFama app, according to them, will serve as an alternative way for produce to reach the consumers and big time buyers .
‘’The Africa we see (is for) farmers (to) run sustainable businesses, consumers (to) have quality foods cheaper, (while) food about to be wasted is diverted to charitable organisations long before they pass their expiry dates’’